Online-Kurs “Kunden systematisch verstehen” Strategieentwicklung leicht gemacht Online-Kurs „Kunden systematisch verstehen“ bietet anwendbare Kundenforschung für jedermann   Mainz, 27. Februar 2023: Startschuss für eine kundenzentrierte Strategieentwicklung

“Hören”, was der Kunde nicht sagt Mein neuester Artikel im iBusiness-Magazin Eine der großen Herausforderungen des Marketings ist es herauszufinden, was KundInnen machen oder –

How to build strong Customer Profiles and avoid common pitfalls In this webinar, hosted by Mikko Mannila from Statty Store on May 10, , and

The struggle for impact and appreciation Customer researchers have an enormously responsible job. They play a key role in creating product strategy and thus have

Interview with Be Customer Led In October 2021, I was interviewed by Bill Staikos from the Be Customer Led Pocast about our implementation of the

Agile Customer Research for a Changing World It seems like the world is spinning faster and faster. Every day there are new developments, new products,

Customer Progress Design – Strategy Design for Realizing the Desire for Progress Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving

Interview at The Tom and Bob Show In this two episode series of The Tom & Bob Show, I introduce and discuss the Customer Progress

Reflections on 2 Years of The Wheel of Progress Sharing the story of how Customer Progress Design is re-defining customer research.   I wanted to

The story behind unipro solutions In search of better explanation models why people resort to new types of products (e.g. innovations), I learned about the

12 Elements of Customer Progress Design The challenge with qualitative research Qualitative customer research today is not only challenging to do but typically not designed

Jenseits der Zielgruppe: Kundenforschung mit Jobs-to-be-done Mein neuester Gastbeitrag beim Spread The Views-Podcast von Christian Weisz. Wir sprechen über: Jobs to Be Done die Umsetzung