Meetup on 19. Sept. 2023

How do you generate data on which to base reliable product and marketing decisions? What data do I need and how can I generate this data quickly and easily?

When we developed The Wheel of Progress 4 years ago, we had no idea how much it would help answer these questions. In this session, I’ll show you how to generate qualitative data in real-time from jobs-to-be-done interviews.

Through an exercise, you will get your first experience with the tool. I will show you how to process the data so that you can use it to make decisions on new products and marketing campaigns.