Learn & Research
Learn how to apply Customer Progress Design.
Learn how to align with customers
- Become confident in participating in or leading a project.
- Get the foundational knowledge & skills.
- Learn and create results with your own project.
- Align the team with customer jobs and transform insights into strategy.
- Earn the right to commercial use of the method.
How it works
Learn the method and jointly discover opportunities.
- During a remote hands-on workshop, you and your team will learn our strategy development method – from setting the project scope to implementing the findings.
- Using a mini-project, you will practice conducting jobs-to-be-done interviews, evaluating and summarizing the interview data, as well as evaluating and converting them into new value proposition and marketing strategies.
- You will determine the project framework, recruit the interviewees, and coordinate the interview dates.
- Together with a Customer Progress Designer, you and your team will conduct the interviews. The standard offer includes interviews with 10 B2B or B2C customers.
- The results will be evaluated jointly and transferred into ideas for new value propositions and marketing strategy.
- You and your team have an active role in every step of the project.
- Each participant will receive an electronic copy of the 40-page Customer Progress Design handbook.
- You can continue to use the tools and the process for new projects.
Certification
Do you want to use our method for clients? For commercial use, we offer a license and professional skills certification.
Ask us about our certification program and a commercial use license. Email info@unipro-solutions.com
Our Offer
One project
- Hands-on Customer Progress Design workshop
- Up to 5 team members
- Use of the project template for own project
- Customer research with consumers
- 10 customer interviews
- Analysis and aggregation of all interviews
- Evaluation of customer jobs
- Active participation in conducting and evaluating interviews
- Initial ideation of value propositions and marketing strategy
- 100% remote
Customization
Individualized offer with mix of audiences, greater number of participants or interviews, and extended ideation activities available.