Make customer progress your growth engine
Your challenges in strategy development
- Lack of collaboration, governance or process.
- Missing of a shared mission.
- Not enough time for careful execution.
Put an end to the ineffective and frustrating process. Use a targeted approach that creates a shared purpose and an unprecedented focus on the customer.
What progress is your customer seeking?
MAKE DELIVERING PROGRESS YOUR MISSION
Become the provider of choice by detecting and embracing the latent desire for progress.
Use customer interviews to identify the desire for progress and turn the findings into 12 actionable variables.
Apply a sprint format and save evaluating interview transcripts and creating results presentations.
Systematically develop your customer-centric strategy
We are by your side
Achieve continuous alignment with customers
We help you to develop a customer-centric strategy
- Progress strategy framework
- 5-step sprint process (AI Companion in beta version)
- Visual and collaborative tools
- Unique structuring of customer interviews
- Project management, coaching, and education services
Testimonials
Choose Your Starting Point
Do you work for a consulting company, an agency, or a forward-thinking organization? Take the path that is right for you.
Benefit from generating and processing meaningful qualitative data at light speed. Unite your stakeholders behind customer jobs. Create a cohesive product, marketing, and sales strategy. Take advantage of our end-to-end strategy development template, The Wheel of Progress Canvas, and other advanced tools to take decisions with confidence.
Our method in detail
Step 1
Determine Project Scope
Establish initial hypotheses and determine interviewee profiles.
Step 2
Conduct Customer Interviews
Systematically conduct interviews and structure the data.
Step 3
Generalize Interview Data
Cluster and generalize the data.
Step 4
Prioritize Customer Jobs
Prioritize customer jobs according to rational criteria.
Step 5
Develop Strategy Based on Data
Use customer jobs and other data to inform the ideation process.