Unlock your Customer-Centricity superpower

Develop a successful customer strategy with a data and customer jobs-based (JTBD) approach.

You contribute to your organization's strategy, but

Customers cannot express clearly what they want.
Qualitative research is difficult to act on.
Product, marketing, and sales strategy is incohesive.

Don’t waste time with unfocused customer research. Instead, learn what progress people seek and develop a cohesive strategic response.

What progress is your customer seeking?

MAKE DELIVERING PROGRESS YOUR MISSION

Create a lasting competitive advantage

Become the provider of choice by detecting and embracing the latent desire for progress.

Make decisions based on trustworthy data

Use customer interviews to identify the desire for progress and turn the findings into 12 actionable variables.

Reduce project time by 90%

Apply a sprint format and save evaluating interview transcripts and creating results presentations.

Systematically develop your customer-centric strategy

We are by your side

Achieve continuous alignment with customers

We help you to develop a customer-centric strategy

Progress strategy framework
5-step sprint process
Visual and collaborative tools
Unique structuring of customer interviews
Project management, coaching, and education services

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participants trained

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interviews conducted

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years experience consulting on Jobs-to-be-done (JTBD)

Testimonials

We applied the "Jobs to be Done" theory and "Customer Progress Design" methodology from unipro solutions to better align our product development process with the needs of end customers. We develop products with a focus on sustainability and circular economy (C2C) and by applying the methods we have learned what our customers demand and how we can help them to achieve it.

Markus SteckhanChief Strategy Officer WIK – ELEKTROGERÄTE Entwicklungs- und Service-GmbH & Co. KG

Using the Jobs to Be Done approach has provided us with the insights we needed to focus our strategic measures where the benefits for our customers and our company are greatest.

Farkonda HaschemzadaSenior Director Corporate Strategy & Digitalization at Fraport AG

Customer Progress Design allows the essential aspects of market research to be translated into a target-oriented and user-friendly concept. In addition, it ensures that the insights gained are used consistently and sensibly to align all levels of objectives of a customer-oriented company, from the mission to operational planning

Prof. Dr. Dennis AlbertProfessor for Marketing Management and Innovation at Wiesbaden Business School

The Customer Progress Design method helped us uncover the unmet needs of our target customers, without being distracted by our own biases. This approach helped us to “feel” the customer’s pain, discover great new product ideas and reprioritize our existing ideas.

David A. Bell, Ph.DChairman and CEO GrandCare Health Services, LLC

We learned about the Customer Progress Design method as a systematic approach to developing a customer-centric strategy. We have been able to experience how this method can be used to effectively experience and map the reality of customers' lives. We can use these insights to develop product, marketing and sales concepts that bring real added value to our customers.

Ingo FuchsExecutive Director Remmers Group

Our client expected Safari Consulting to provide recommendations for more effective marketing messages. With the Customer Progress Design method we achieved this goal systematically, customer-centered and fast. Along the way, we were able to deliver approaches for new strategies

Stefan HochManaging Director Safari Consulting

I don't know of any method that can get me faster to crucial customer insights.

Stephan AbelerConsultant for customer-centric transformation and COO of cxomni

The jobs-to-be-done theory helps us to understand our customers better and to improve our products in a customer-centric way. In particular, the "Wheel of Progress" offers companies the opportunity to change their perspective. The Jobs theory approach holds great potential for companies.

Andreas KnuhrTeam leader of the Thuringian agency for skilled labor

As a digital agency, DUMBO uses "The Wheel of Progress" to structure interviews and identify "Jobs-to-be-done". This way, we enrich our design process with a mental model that helps us gain qualitative insights repetitively and reliably without losing flexibility.

Robert GoeschCo-Founder & Managing Director DUMBO GmbH

The structured customer research process based on The Wheel of Progress accelerates the time to turn the input from customers into actionable insights to improve the customer journey.

John GusiffChief Experience Officer, Customer Centric Solutions LLC

Choose Your Starting Point

Do you work for a consulting company, an agency, or a forward-thinking organization? Take the path that is right for you.

1. Apply customer-centric strategy development

Let our experts run your project.

2. Learn customer-centric strategy development

Learn the method using your project.

3. Test drive structured interviews

Discover the value of structure.

Make strategic decisions with confidence

Benefit from generating and processing meaningful qualitative data at light speed. Unite your stakeholders behind customer jobs. Create a cohesive product, marketing, and sales strategy. Take advantage of our end-to-end strategy development template, The Wheel of Progress Canvas, and other advanced tools to take decisions with confidence.

Our method in detail

Step 1

Determine Project Scope

Establish initial hypotheses and determine interviewee profiles.

Step 2

Conduct Customer Interviews

Systematically conduct interviews and structure the data.

Step 3

Generalize Interview Data

Cluster and generalize the data.

Step 4

Prioritize Customer Jobs

Prioritize customer jobs according to rational criteria.

Step 5

Develop Strategy Based on Data

Use customer jobs and other data to inform the ideation process.