Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving market opportunities.
Articles & News
In this two episode series of The Tom & Bob Show, I introduce and discuss
Sharing the story of how Customer Progress Design is re-defining customer research. I wanted to
In search of better explanation models why people resort to new types of products (e.g.
The challenge with qualitative research Qualitative customer research today is not only challenging to do
Mein neuester Gastbeitrag beim Spread The Views-Podcast von Christian Weisz. Wir sprechen über: Jetzt anhören
Customer development – a pillar of the lean startup methodology – is one of the
Eckhart recently was part of a group of 9 global experts on innovation that provided
Auf der Suche nach besseren Erklärungen, warum Menschen zu neuartigen Produkten (z. B. Innovationen) greifen,