Articles & News

Customer researchers have an enormously responsible job. They play a key role in creating product

In October 2021, I was interviewed by Bill Staikos from the Be Customer Led Pocast

It seems like the world is turning faster and faster. Every day there are new

Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving market opportunities.

In this two episode series of The Tom & Bob Show, I introduce and discuss

Sharing the story of how Customer Progress Design is re-defining customer research. I wanted to

In search of better explanation models why people resort to new types of products (e.g.

The challenge with qualitative research Qualitative customer research today is not only challenging to do

Mein neuester Gastbeitrag beim Spread The Views-Podcast von Christian Weisz. Wir sprechen über: Jetzt anhören