Sharing the story of how Customer Progress Design is re-defining customer research.

I wanted to take a moment to reflect on our learning journey after developing The Wheel of Progress two years ago,

• share what working with tool has taught us,
• how we turned the tool into a method, and
• explain how it has boosted the value, utility & efficiency of doing customer research.

*Customer Progress Design (CPD) is a method that focuses on 12 elements that characterize how customers are striving to make progress in life. It enables organizations to develop value propositions, marketing activities, and buying aids that help customers advance, and to generate a lasting organizational purpose. CPD is based on Jobs to Be Done principles and The Wheel of Progress®.

Read the full story on LinkedIn.