Eckhart recently was part of a group of 9 global experts on innovation that provided content to ZERO IN ACADEMY’s online course. The course content focuses on building a brand customers crave and a company people are passionate to work for.

In his module Eckhart examines the need to understand why customers purchase products and services and how to better understand this about customers.

Check out the course at: Courses | Zero In (zero-in.ca)