Author name: Philipp Jordan

Strategieentwicklung leicht gemacht Online-Kurs „Kunden systematisch verstehen“ bietet anwendbare Kundenforschung für jedermann Mainz, 27. Februar 2023: Startschuss für eine kundenzentrierte Strategieentwicklung für alle. Nach einem Jahr Entwicklungsarbeit geben unipro solutions und Safari Consulting heute die die Verfügbarkeit eines Online-Kurses bekannt, der Mitarbeitern in Unternehmen aller Größen und Branchen die Fähigkeiten an die Hand gibt, mit Hilfe […]

My latest article in the iBusiness magazine English version of the article at: https://www.linkedin.com/pulse/hearing-what-customers-dont-say-eckhart-boehme Original German version at: https://www.ibusiness.de/aktuell/db/453103cr.html Kundenzentrierte Strategieentwicklung: So gehts (ibusiness.de)

In this webinar, hosted by Mikko Mannila from Statty Store on May 10, , and on June 14, 2022 hosted by the PDMA I will provide tips on how to take your Customer Profiles to the next level. What You Will Learn in this Webinar Link to the Webinar recording in English Link to the Webinar recording

Customer researchers have an enormously responsible job. They play a key role in creating product strategy and thus have a significant impact on an organization’s success. However, being in a customer researcher position can be a tough job according to our study. While we started our research to understand how well customer research tools and

In October 2021, I was interviewed by Bill Staikos from the Be Customer Led Pocast about our implementation of the JTBD framework. Listen to the episode

It seems like the world is turning faster and faster. Every day there are new developments, new products, new trends. Customers respond with ever shorter attention spans to the abundance of information that affects them. What was considered secure information today may be obsolete tomorrow. As a result, customer needs become a moving target. For

Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving market opportunities. Based on the Jobs to Be Done theory, CPD puts the human desire for progress at the center of your market development strategy. This method joins qualitative customer research and the design of value propositions, marketing and buying solutions. The

In this two episode series of The Tom & Bob Show, I introduce and discuss the Customer Progress Design method. ABOUT THIS PODCAST The Tom and Bob Show joins Tom DeWitt, Ph.D. the Director of CXM@Michigan State University and Bob Kiple, MBA, a retired General Motors Global Customer Experience Strategist for interviews and discussions about

Sharing the story of how Customer Progress Design is re-defining customer research. I wanted to take a moment to reflect on our learning journey after developing The Wheel of Progress two years ago, *Customer Progress Design (CPD) is a method that focuses on 12 elements that characterize how customers are striving to make progress in