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Author name: Philipp Jordan

Online-Kurs “Kunden systematisch verstehen”

Strategieentwicklung leicht gemacht Online-Kurs „Kunden systematisch verstehen“ bietet anwendbare Kundenforschung für jedermann Mainz, 27. Februar 2023: Startschuss für eine kundenzentrierte Strategieentwicklung für alle. Nach einem Jahr Entwicklungsarbeit geben unipro solutions und Safari Consulting heute die die Verfügbarkeit eines Online-Kurses bekannt, der Mitarbeitern in Unternehmen aller Größen und Branchen die Fähigkeiten an die Hand gibt, mit Hilfe […]

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Agile customer research for a fast changing world

It seems like the world is turning faster and faster. Every day there are new developments, new products, new trends. Customers respond with ever shorter attention spans to the abundance of information that affects them. What was considered secure information today may be obsolete tomorrow. As a result, customer needs become a moving target. For

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Customer Progress Design – Strategy Design for Realizing the Desire for Progress

Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving market opportunities. Based on the Jobs to Be Done theory, CPD puts the human desire for progress at the center of your market development strategy. This method joins qualitative customer research and the design of value propositions, marketing and buying solutions. The

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