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Author name: Eckhart Böhme

Jobs to be done research case study

How “feeling” the customer’s pains helped to shape io Health’s home health  documentation solution. In May 2023, io Health and unipro solutions teamed up to methodically interview businesses providing home health care to understand their needs, pains and constraints and much more. The result: io Health quickly identified and prioritized all pain points, accelerated the …

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Invitation to Michigan State University

In October I was invited to run a workshop for the first three cohorts of the Customer Experience Management Master students at Michigan State University. The Master Program is North America’s first master’s degree in Customer Experience Management (CXM).  Over 30 students and faculty got an overview of our “progress framework” and hands-on experience with …

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