Unlock your Customer-Centricity superpower

Make customer strategy decision with confidence with our data- and customer job-based (JTBD) approach.

Whitepaper - Customer-Centric Culture Transformation

How our JTBD-based approach benefits specific roles

Product Management, Innovation, and Strategy

If you work in Strategy Management, Innovation Management, Product Management, or Product Development, our process will help you

develop products and services that are desired by customers and for which there is a market.
gain buy-in and collaboration from relevant departments.
shorten your build-learn-measure cycle with a customer progress innovation culture.

Video: Aligning with customer jobs

Marketing, Sales, and Business Development

If you work in Product Marketing, Marketing Communications, Business Development, or Sales Management, our process will help you

line up your marketing and sales approach to support the four stages of customer progress.
share the customers’ stories with other stakeholders, create empathy with the customer and promote a cohesive strategy development.
drive higher conversion rates with messages that resonate deeply with customer ambitions.

Demo: creating messaging

Customer Research and Experience

If you work in Market/User/UX Research, Customer Success/CX, UX Design, or Data Science, our process will help you

align UX and research efforts with actionable, progress-focused insights.
accelerate UX and research efforts with actionable, progress-focused customer insights.
drive product and service improvements that are deeply rooted in customer needs.

Case study: JTBD research

Leadership, Transformation, and Agency

If you are a C- or V-level executive or work in Digital Transformation, Agile Coaching, or Consulting, our methodology will help you

Promote an organizational culture that values and acts upon deep customer insights.
Guide and lead departments towards collaborative efforts, aligning strategies and actions.
Implement a transformative mindset understanding the ultimate goal of enabling the customer to make progress.

Startups, Entrepreneurs, Innovations Labs, Private Equity

If you work in a Startup, Innovations Lab, Accelerator Program, or Private Equity, our framework will help you or your project

recognize ideas that fulfill the biggest unmet customer needs.
discover the sweet spots based on insights from customer interviews to position the product most effectively.
reduce the risk and increase your confidence that your investment is worthwhile.

MAKE DELIVERING PROGRESS YOUR MISSION

Create a lasting competitive advantage

Become the provider of choice by detecting and embracing the latent desire for progress.

Create actionable data you can trust

Transform customer jobs, contextual, and emotional factors into 12 actionable variables.

Reduce project time by 90%

Apply a sprint format and save evaluating interview transcripts and creating results presentations.

Systematically develop your customer-centric strategy

We are by your side

Achieve continuous alignment with customers

We help you to develop a customer-centric strategy

Progress strategy framework
5-step sprint process
Visual and collaborative tools
Unique structuring of customer interviews
Project management, coaching, and education services

participants trained

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interviews conducted

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years experience consulting on Jobs-to-be-done (JTBD)

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Testimonials

We applied the "Jobs to be Done" theory and "Customer Progress Design" methodology from unipro solutions to better align our product development process with the needs of end customers. We develop products with a focus on sustainability and circular economy (C2C) and by applying the methods we have learned what our customers demand and how we can help them to achieve it.

Markus SteckhanChief Strategy Officer WIK – ELEKTROGERÄTE Entwicklungs- und Service-GmbH & Co. KG

Using the Jobs to Be Done approach has provided us with the insights we needed to focus our strategic measures where the benefits for our customers and our company are greatest.

Farkonda HaschemzadaSenior Director Corporate Strategy & Digitalization at Fraport AG

Customer Progress Design allows the essential aspects of market research to be translated into a target-oriented and user-friendly concept. In addition, it ensures that the insights gained are used consistently and sensibly to align all levels of objectives of a customer-oriented company, from the mission to operational planning.

Prof. Dr. Dennis AlbertProfessor for Marketing Management and Innovation at Wiesbaden Business School

The Customer Progress Design method helped us uncover the unmet needs of our target customers, without being distracted by our own biases. This approach helped us to “feel” the customer’s pain, discover great new product ideas and reprioritize our existing ideas.

David A. Bell, Ph.DChairman and CEO GrandCare Health Services, LLC

We learned about the Customer Progress Design method as a systematic approach to developing a customer-centric strategy. We have been able to experience how this method can be used to effectively experience and map the reality of customers' lives. We can use these insights to develop product, marketing and sales concepts that bring real added value to our customers.

Ingo FuchsExecutive Director Remmers Group

Our client expected Safari Consulting to provide recommendations for more effective marketing messages. With the Customer Progress Design method we achieved this goal systematically, customer-centered and fast. Along the way, we were able to deliver approaches for new strategies.

Stefan HochManaging Director Safari Consulting

I don't know of any method that can get me faster to crucial customer insights.

Stephan AbelerConsultant for customer-centric transformation and COO of cxomni

The jobs-to-be-done theory helps us to understand our customers better and to improve our products in a customer-centric way. In particular, the "Wheel of Progress" offers companies the opportunity to change their perspective. The Jobs theory approach holds great potential for companies.

Andreas KnuhrTeam leader of the Thuringian agency for skilled labor

As a digital agency, DUMBO uses "The Wheel of Progress" to structure interviews and identify "Jobs-to-be-done". This way, we enrich our design process with a mental model that helps us gain qualitative insights repetitively and reliably without losing flexibility.

Robert GoeschCo-Founder & Managing Director DUMBO GmbH

The structured customer research process based on The Wheel of Progress accelerates the time to turn the input from customers into actionable insights to improve the customer journey.

John GusiffChief Experience Officer, Customer Centric Solutions LLC

Choose Your Starting Point

Do you work for a consulting company, an agency, or a forward-thinking organization? Take the path that is right for you.

1. Apply customer-centric strategy development

Let our experts run your project.

2. Learn customer-centric strategy development

Learn the method using your project.

3. Test drive structured interviews

Discover the value of structure.

Make strategic decisions with confidence

Benefit from generating and processing meaningful qualitative data at light speed. Unite your stakeholders behind customer jobs. Create a cohesive product, marketing, and sales strategy. Take advantage of our end-to-end strategy development template, The Wheel of Progress Canvas, and other advanced tools to take decisions with confidence.

Our method in detail

Step 1

Determine Project Scope

Establish initial hypotheses and determine interviewee profiles.

Step 2

Conduct Customer Interviews

Systematically conduct interviews and structure the data.

Step 3

Generalize Interview Data

Cluster and generalize the data.

Step 4

Prioritize Customer Jobs

Prioritize customer jobs according to rational criteria.

Step 5

Develop Strategy Based on Data

Use customer jobs and other data to inform the ideation process.