Unlock your Customer-Centricity superpower

Make customer strategy decision with confidence with our data- and customer job-based (JTBD) approach.

You contribute to your organization's strategy, but

Don’t waste time with unfocused customer research. Instead, learn what progress people seek and develop a cohesive strategic response.

What progress is your customer seeking?


Create a lasting competitive advantage

Become the provider of choice by detecting and embracing the latent desire for progress.

Create actionable data you can trust

Transform customer jobs, contextual, and emotional factors into 12 actionable variables.

Reduce project time by 90%

Apply a sprint format and save evaluating interview transcripts and creating results presentations.

Systematically develop your customer-centric strategy

We are by your side

Achieve continuous alignment with customers

We help you to develop a customer-centric strategy

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participants trained
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interviews conducted
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years experience consulting on Jobs-to-be-done (JTBD)


Choose Your Starting Point

Do you work for a consulting company, an agency, or a forward-thinking organization? Take the path that is right for you.

1. Apply customer-centric strategy development

Let our experts run your project.

2. Learn customer-centric strategy development

Learn the method using your project.

3. Test drive structured interviews

Discover the value of structure.

Make strategic decisions with confidence

Benefit from generating and processing meaningful qualitative data at light speed. Unite your stakeholders behind customer jobs. Create a cohesive product, marketing, and sales strategy. Take advantage of our end-to-end strategy development template, The Wheel of Progress Canvas, and other advanced tools to take decisions with confidence.

Our method in detail

Step 1

Determine Project Scope

Establish initial hypotheses and determine interviewee profiles.

Step 2

Conduct Customer Interviews

Systematically conduct interviews and structure the data.

Step 3

Generalize Interview Data

Cluster and generalize the data.

Step 4

Prioritize Customer Jobs

Prioritize customer jobs according to rational criteria.

Step 5

Develop Strategy Based on Data

Use customer jobs and other data to inform the ideation process.

Schedule a free initial consultation now

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