In October I was invited to run a workshop for the first three cohorts of the Customer Experience Management Master students at Michigan State University. The Master Program is North America’s first master’s degree in Customer Experience Management (CXM). Over 30 students and faculty got an overview of our “progress framework” and hands-on experience with …
Meetup on 19. Sept. 2023 How do you generate data on which to base reliable product and marketing decisions? What data do I need and how can I generate this data quickly and easily? When we developed The Wheel of Progress 4 years ago, we had no idea how much it would help answer these …
Strategieentwicklung leicht gemacht Online-Kurs „Kunden systematisch verstehen“ bietet anwendbare Kundenforschung für jedermann Mainz, 27. Februar 2023: Startschuss für eine kundenzentrierte Strategieentwicklung für alle. Nach einem Jahr Entwicklungsarbeit geben unipro solutions und Safari Consulting heute die die Verfügbarkeit eines Online-Kurses bekannt, der Mitarbeitern in Unternehmen aller Größen und Branchen die Fähigkeiten an die Hand gibt, mit Hilfe …
My latest article in the iBusiness magazine English version of the article at: https://www.linkedin.com/pulse/hearing-what-customers-dont-say-eckhart-boehme Original German version at: https://www.ibusiness.de/aktuell/db/453103cr.html Kundenzentrierte Strategieentwicklung: So gehts (ibusiness.de)
In this webinar, hosted by Mikko Mannila from Statty Store on May 10, , and on June 14, 2022 hosted by the PDMA I will provide tips on how to take your Customer Profiles to the next level. What You Will Learn in this Webinar Link to the Webinar recording in English Link to the Webinar recording …
How to build strong Customer Profiles andavoid common pitfalls Weiterlesen »
Customer researchers have an enormously responsible job. They play a key role in creating product strategy and thus have a significant impact on an organization’s success. However, being in a customer researcher position can be a tough job according to our study. While we started our research to understand how well customer research tools and …
In October 2021, I was interviewed by Bill Staikos from the Be Customer Led Pocast about our implementation of the JTBD framework. Listen to the episode
It seems like the world is turning faster and faster. Every day there are new developments, new products, new trends. Customers respond with ever shorter attention spans to the abundance of information that affects them. What was considered secure information today may be obsolete tomorrow. As a result, customer needs become a moving target. For …
Agile customer research for a fast changing world Weiterlesen »
Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving market opportunities. Based on the Jobs to Be Done theory, CPD puts the human desire for progress at the center of your market development strategy. This method joins qualitative customer research and the design of value propositions, marketing and buying solutions. The …
Customer Progress Design – Strategy Design for Realizing the Desire for Progress Weiterlesen »
Wir unterstützen Organisationen dabei, den menschlichen Wunsch nach Fortschritt zu verstehen und zu erfüllen.
