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Table Stakes – Your customer don’t want your product with Eckhart Boehme

Leave a Comment / Methodology /

The conversation delves into the Jobs to be Done methodology, emphasizing the importance of understanding the customer’s job to be done and the common mistakes made in customer understanding. It also explores the Customer Progress Design methodology and the potential role of AI in Jobs to be Done interviews. 29 minutes. Originally presented as a […]

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Aligning with Customers Around Their Jobs to be Done

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Understanding and aligning with customers’ “jobs to be done” is crucial for organizational success. This webcast explores common misalignments in companies and practical strategies including shared purpose, trustworthy data, and tools like The Wheel of Progress® Transmission Canvas. Duration: 1 hour 9 minutes. Originally presented as a live educational webcast.

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Getting the most out of the customer research discipline

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Customer researchers have an enormously responsible job. They play a key role in creating product strategy and thus have a significant impact on an organization’s success. However, being in a customer research position can be a tough job according to our study. During our session we reported back about common for people in this function.

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