The Wheel of Progress explained (Cargo Bike case)
This video showcases the value of working with the #wheelofprogress.
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Demo
Demo: Cargo Bike Interview Live Recording
In this video we demonstrate a live interview recording and evaluation with The Wheel of Progress as part of the Customer Progress Design methodology. The interview is about buying and the initial use of an e-cargo bike. Duration: 49 minutes. Originally presented as a live educational webcast.
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Brief Introduction to Customer Progress Design
How do I create products and offers that people need next? How can I create communications and marketing campaigns that help customers realized the desired progress? How does Customer Progress Design work?
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