SuperPower your future
12-week learning and coaching to gain the skills, process and tools to align your organization with customers and create sustainable growth.
We have cracked the code to aligning stakeholders and customers to drive sustainable growth. –
And you can too.
Is this program for me?
Feeling frustrated by a lack of influence?
Do you struggle to make your voice heard among internal stakeholders—like management, development, marketing, sales—and even customers? Each group has its own priorities, leaving you stuck in the middle of competing ideas and unclear direction.
Discover the proven process to drive sustainable growth by uniting your team and focusing on what truly matters: your customers.
What our certified partners are saying
"The Customer Progress Designer certification has given me a process and the tools to effectively bring together customer needs and company interests."
Become an unrivaled expert in customer and stakeholder alignment
- Master the Art of Problem-Solution Fit:
Facilitate meaningful outcomes by addressing real customer challenges with precision. - Build Capabilities Beyond Technical Expertise:
Develop unmatched skills that surpass traditional technical roles and subject matter experts. - Confidently Lead Value-Creation Processes:
Run impactful processes that deliver tangible results for customers and stakeholders alike. - Stay Ahead with a Timeless Approach:
Apply a proven methodology that transcends trends and management fads. - Unite Diverse Perspectives:
Acquire the rare ability to harmonize competing interests into a shared vision for progress.
Get the superpower to lead without authority
Unlock the ultimate competency to drive change and create impact. Master the art of aligning your organization’s growth options with the unmet needs of your customers.Â
What process will you master?
Gain the kowledge and skills to drive real impact.
Understand
Understand your organization’s objectives and uncover what truly drives customers' needs.
Ideate
Generate actionable ideas for products, marketing, and sales strategies that create sustainable growth.
Our Superpower: Your Competitive Edge
Transform every phase of the customer journey into actionable insights and opportunities for growth.Â
- Understand Customer Needs at Every Stage:
Gain the unique ability to identify and address customer needs in all phases of their journey. - Boost the Relevance of Your Strategies:
Dramatically improve the impact of your product, service, marketing, and sales efforts by aligning them with what customers truly need. - Empower Your Team to Take Action:
Help your team focus on understanding four distinct customer behaviors—and confidently execute strategies tailored to each one.
Master a powerful process that reconciles the interests of customers and your stakeholders.
Your license to make a difference
Customer Progress Designer Certification
This certification is more than a credential; it’s your recognition as a skilled practitioner capable of creating alignment, driving growth, and delivering meaningful results.
What You’ll Gain:
- A proven framework to transform customer journeys into growth opportunities.
- Credibility as a certified expert in customer and stakeholder alignment.
- A unique competency that sets you apart in your field.
Program Features
12-week hands-on training 2-3 h after work sessions
Application of the Jobs to be done (JTBD) theory
Lean Strategy Development Process
Unique Tools & Project Template
Applying skills in a real project
Visual learning and learning community
Individual coaching sessions
Certification as proof of professional skills
Our Customers
Modules of the program
Explore the Modules: Your 12-Week Learning Journey
Module 1
Foundation of JTBD and Customer Progress Design (2 h)
Module 2
Customer Interview Listening and Mapping (2 h)
Module 3
Organizing and Conducting Customer Interviews (2 h)
Module 4
Using AI to explore Public Domain Knowledge (2 h)
Module 5
Interview and Evaluation Practice (22.5 h over 3 weeks)
Module 6
Using the AI Companion to Evaluate Customer Interviews (2 h)
Module 7
Data aggregation and insights generation (2x2 h)
Module 8
Customer Job Prioritization and Selection (2x2 h)
Module 9
Ideation using The Wheel of Progress Trans-mission Canvas (2x2 h)
Module 10
Customer Progress Design Project Set up and Management (2 h)
Module 11
Individual Coaching Session for your team (2 h)
Module 12
Individual Coaching Session for your team (2 h)
The Backbone of Every Successful Project
Powerful tools and templates designed to simplify complexity and drive results.
Meet your Trainers and Coaches
Leaders in customer-centric strategy development, innovation, and transformation.Â
Eckhart Boehme
Internationally Recognized Expert in JTBD Theory and Customer Progress Design
- Industrial Engineer (Diploma)
- Former Microsoft Product and Marketing Manager and member of the Marketing Excellence team
- Pioneer in the application of Jobs to Be Done (JTBD) theory
- Educating JTBD since 2017, with hundreds of participants trained
- Consulted leading companies on customer-centric strategies
- Creator of the Customer Progress Design method and mastermind behind the Wheel of Progress
- Jury Member for Customer Experience Awards
- Board Member of the Customer Experience Management Global Collaborative
Mikko Mannila
Innovator in Visual Tools, AI, and Business Strategy
- Master of Science (Econ.) Business Administration, Accounting
- Former CEO of Stattys GmbH
- Pioneered the use of visual tools to simplify business strategy and foster innovation
- Seasoned professional background in finance, entrepreneurship, and business transformation
- Expertise on innovation and efficiency
- Passion for driving change through thoughtful design and technology
- Expert in AI applications for structinging customer intelligence data
Let the future begin today
Learning how to reconcile different interests is among the most sought after skills and the best insurance to stay relevant
Registration End
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Invest in a better version of yourself. Gain the respect you deserve
It is intense, it is demanding, but we are in it together.
Find a sponsor or invest into your future.
Pricing
4.200 € + VAT
3.000 + VAT (Cohort #1)
Schedule a free appointment, email us or give us a call
Frequently ask questions.
12-week training program & coaching that gives you the skills, process and tools to magically align your organization with customers and create sustainable growth.
The only methodology that helps to gather data specifically along four phases of the customer progress cycle
After years of developing and applying our strategy alignment process to organizations internationally, we are extending these skills to anyone.
Jobs to be done-based and customer-centric strategy development method.
Jobs to be done-based and customer-centric strategy development method.
