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Instant persona action

Get powerful marketing and product improvement ideas based on one persona interview.

What are the benefits?

Take actions based on insights from a real-world customer persona

  • Create instantly powerful marketing messaging, social media postings and more.
  • Discover “low-hanging fruits” for improvements of products or services. 
  • Use the power of ai to turn insights into actions at the push of a button. 
  • Safe time and money – One customer interview is all it takes to create amazing concepts based on evidence.

How does it work?

  1. Create a profile of your target persona.
  2. Recruit a customer that meets the persona’s profile.
  3. Conduct a 45 min. interview with the customer.
  4. Upload the audio file or the transcript into the AI Companion.
  5. Let the AI Companion do the analysis.
  6. Check the results and make adjustments as necessary.
  7. Create your campain, marketing plan or other action plan.
  8. Export the data into Mural (optional).

What will I get?

  1. A video tutorial on conducting effective customer interviews.
  2. Participation in a live demonstration of the AI Companion (beta).
  3. One year subscription to our AI Companion (beta).

Instant Outputs

5 Post Facebook Campaign
Marketing Plan
Lean Strategy Development Process
Unique Tools & Project Template
Applying skills in a real project
Visual learning and learning community
Individual coaching sessions
Certification as proof of professional skills

Our Customers

Modules of the program

Explore the Modules: Your 12-Week Learning Journey

Module 1

Foundation of JTBD and Customer Progress Design (2 h)

Module 2

Customer Interview Listening and Mapping (2 h)

Module 3

Organizing and Conducting Customer Interviews (2 h)

Module 4

Using AI to explore Public Domain Knowledge (2 h)

Module 5

Interview and Evaluation Practice (22.5 h over 3 weeks)

Module 6

Using the AI Companion to Evaluate Customer Interviews (2 h)

Module 7

Data aggregation and insights generation (2x2 h)

Module 8

Customer Job Prioritization and Selection (2x2 h)

Module 9

Ideation using The Wheel of Progress Trans-mission Canvas (2x2 h)

Module 10

Customer Progress Design Project Set up and Management (2 h)

Module 11

Individual Coaching Session for your team (2 h)

Module 12

Individual Coaching Session for your team (2 h)

The Backbone of Every Successful Project

Powerful tools and templates designed to simplify complexity and drive results.

Mural Project Template
Customer Progress Design Handbook
AI Companion (beta)
Customer progress Design Interviewing Cards

Let the future begin today

Learning how to reconcile different interests is among the most sought after skills and the best insurance to stay relevant.

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Invest in a better version of yourself. Gain the respect you deserve

It is intense, it is demanding, but we are in it together.

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Pricing

4.200 € + VAT

3.000 + VAT (Cohort #1)

Enrollment is limited to just 10 participants per cohort, ensuring active participation and meaningful discussions, and maximizing the learning impact.

Schedule a free appointment, email us or give us a call

Frequently ask questions.

12-week learning program that gives you the skills, process and tools to align your organization with customers and create sustainable growth.

After years of developing, applying and teaching our strategy alignment process to organizations internationally, we have enough experience and confidence to extend it to anyone. We know how much generalists in organizations struggle and want to give them a process that helps to achieve outstanding results, unify their organization and gain respect from leaders and peers.

This is feedback from a recent customer.

Working with the unipro solutions team on a jobs-to-be-done training and research project for Customer Progress Design gave our team clarity on how to get to the heart of what matters for our customers, and an opportunity to apply the methodology internally as well. In the span of one research and training project, we identified opportunities to expand Customer Progress Design methodology to additional customer-facing projects and for employee experience insights. While we uncovered and addressed customer’s unmet needs, the even more exciting part is having uncovered ways to go deeper with product, marketing, sales, service delivery, customer insights, and employee experience strategy and priorities for our company, connecting to objectives important to our stakeholders. 

As Director of Customer Experience Design and Strategy, I was thrilled that unipro helped us accomplish several things: 

  • We showed our team the power of interviews to get customers to tell us about their lives, showing us real, unmet needs other data doesn’t contextualize. It gives us ideas for immediate improvements, but also long-term solutions we can pursue to help real people in their unique lives. 
  • The research helped us amplify and humanize deeper patterns in outcome-based customer personas, giving us a new lens. 
  • We involved a diverse, cross-functional team, helping us bring unique perspectives and focus on the customer problems and opportunities to solve, jointly ideating solutions. 
  • This project and research naturally leads to an opportunity roadmap, that evolves and grows with phases in the customer journey as their needs evolve, but addressing 12 variables in the customer journey, spotting patterns in each phase. 
  • The beauty of the Customer Progress Design canvas: we cleaned and processed the interview data in near real time, minimizing post-interview processing work. 
  • Our process involved practical tools the team can use at any time in the future, like the canvas, end-to-end whiteboard template as an artifact, interview cards, evaluation matrix, and the ideation canvas, making this easily repeatable and transparent. 
  • And the best part…we introduced jobs-to-be-done concepts to stakeholders who were previously unfamiliar and within a few hours of background training they were equipped to participate in interviews, taking lead within a few sessions. 

We could provide a long list of really cool things you can benefit from, from providing a JTBD-based outcomes-oriented process, to a suite of unique tools, like The Wheel of Progress, a tool for identifying the most valuable customer jobs, and a transition canvas that helps to appy the gathered data and turns them into ideas. To our knowledge, we provide the only methodology that helps to gather data specifically for the four phases of the customer journey, thus making them actionable.

Jobs to be done-based and customer-centric strategy development method. Its name symbolizes its customer-centeredness: designing for progress.

In order to get the most out of the program and to meet certification conditions, you are required to meet all learning objectives.

If you miss a session, you will be required to view the recording. Parts of the program that require practicing skills, like customer interviewing, listening and workshop moderation are mandatory.

We will decide on a case-by-case basis if the certification requirements are met.

 

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End-to-end strategy project template

  • Covers all steps of the process and all data
  • Contains all tools and project support structures
  • 100% visual tools
  • All data and decision are transparent to your stakeholders at all times

Tools for each step of the project:

  • Strategic objectives template
  • Customer Hypothesis area
  • The Wheel of Progress (10 interviews)
  • 50 interviewing cards (changeable and augmentable)
  • Easy real-time notes taking areas
  • Structured data aggregation area and results area, incl. Jobs to be done
  • Jobs to be done priortization matrix
  • Strategy ideation template
  • Instruction for each step

Full documentation of the process and definitions of the data

  • Reference if you need answers about our mental and data model
  • Describes the tools in detail
  • Describes the process steps and essential concepts

AI powered companion

  • In beta phase
  • 3 month free access
  • The AI Companion helps you evaluate customer interviews along the 12 Elements of Customer Progress Design
  • Imports audio files and creates transcript
  • Imports transcript in PDF
  • Project the data onto The Wheel of Progress board
  • Export data as stickers into Mural

50 cards that support customer interviews

  • Use cards on your mobile device,  tablet or desktop
  • Quick access to areas on The Wheel of Progress
  • Cards map to the 12 Elements
  • Color coding helps quickly identify the right cards