Ideas, methods, and stories from the frontier of customer intelligence.
Articles, case studies, webcasts, and podcast appearances — explore how organizations turn qualitative customer data into strategic advantage.
All Insights
Online-Kurs “Kunden systematisch verstehen”
Strategieentwicklung leicht gemacht Online-Kurs „Kunden systematisch verstehen“ bietet anwendbare Kundenforschung für jedermann Mainz, 27. Februar 2023: Startschuss für eine kundenzentrierte Strategieentwicklung
“Hearing” what customers don’t say
My latest article in the iBusiness magazine English version of the article at: https://www.linkedin.com/pulse/hearing-what-customers-dont-say-eckhart-boehme Original German version at: https://www.ibusiness.de/aktuell/db/453103cr.html Kundenzentrierte
How to build strong Customer Profiles andavoid common pitfalls
In this webinar, hosted by Mikko Mannila from Statty Store on May 10, , and on June 14, 2022 hosted
The struggle for impact and appreciation
Customer researchers have an enormously responsible job. They play a key role in creating product strategy and thus have a
Interview with Be Customer Led
In October 2021, I was interviewed by Bill Staikos from the Be Customer Led Pocast about our implementation of the
Agile customer research for a fast changing world
It seems like the world is turning faster and faster. Every day there are new developments, new products, new trends.
Customer Progress Design – Strategy Design for Realizing the Desire for Progress
Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving market opportunities. Based on the Jobs to
Interview at The Tom and Bob Show
In this two episode series of The Tom & Bob Show, I introduce and discuss the Customer Progress Design method.
Reflections on 2 Years of The Wheel of Progress
Sharing the story of how Customer Progress Design is re-defining customer research. I wanted to take a moment to reflect