Our Method

Pragmatic. Systematic. Result-oriented.

The sign for progress.


Customer Progress Design is a method for developing a customer-centric strategy.


With the help of 12 elements, we examine the conditions under which customers switch to a new solution.


You turn these insights into data and use them to develop an integrated market development concept.

How it works


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The 5 Steps

Our 5-step process leads gradually to the result. Our specifically developed Mural template supports each step.

Step 1

Determine project scope

Step 2

Conduct interviews

Step 3

Generalize elements

3 2 1

Step 4

Prioritize customer jobs


Step 5

Develop strategy

The result: an integrated market development concept

In the fifth step, you will use the research data to develop an integrated market development concept. This concept combines all customer-facing functions, such as advertising, marketing, sales, product development and service, and helps to align them with each other. This strategy allows you to "pick up" customers at the right place and make it easier for them to move on to the next phase.

Click for the application example of unipro solutions.

First we “program” the canvas with the data from customer research. Then we convert the findings directly into ideas for new value propositions, marketing and sales concepts.


In each of the four progress cycle phases you can help customers abholen und ihnen dabei behilflich sein, sich weiterzubewegen: 

  • To realize a deficiency 
  • To discover new solution approaches 
  • To "hire" the right solution 
  • To offer an improved or innovative solution 





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