Learn & Research
Learn the customer research process and conduct a project jointly with us.
How we can help
- We will teach you and your team our customer research method.
- Jointly with you, we will run your customer research project.
- Together with us, you will transform customer insights into input for a customer development strategy using The Wheel of Progress Transmission canvas.
Benefits
Develop new skills
Learn our customer research process based on our proprietary tool The Wheel of Progress.
Become independent from experts
Apply the process under our guidance and take the first step towards independence from customer research experts.
Gain practical experience
Apply your new skills in a project, deepen them and internalize the results.
Stay up-to-date
You get the lifelong right to use the latest project template so you can use it for future customer research projects * and stay up to date.
* See license conditions.
How it works
Learn the method and jointly discover new opportunities
- During a remote hands-on workshop, you and your team will learn our customer research method – from setting the project scope to implementing the findings.
- Using a mini-project with two interviewees, you will practice conducting jobs-to-be-done interviews, evaluating and summarizing the interview data, as well as evaluating and converting them into new value proposition and marketing strategies.
- For the subsequent project, you determine the project framework, recruit the interviewees, and coordinate the interview dates.
- Together with a Customer Progress Designer, you and your team will conduct the interviews. The standard offer includes interviews with 6 consumers.
- The results will be evaluated jointly and transferred into ideas for new value propositions and marketing strategy.
- You and your team have an active role in every step of the project.
- Each participant will receive an electronic copy of the 40-page Customer Progress Design handbook.
- You can continue to use the tools and the process for new projects.
from 7950 (excluding taxes)
The Customer Progress Design handbook is the reference about our mehod. On 40 pages you will learn about the foundation, the models, tools and the 5-step process. This manual provides you with all tipps and best practices, for example about leading JTBD interviews and documenting them on The Wheel of Progress.
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Find out everything you need to know about The Wheel of Progress and unipro solutions in our blog.
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