Customer-centric strategy development
Using Customer Progress Design to realize the desire for progress.

How we can help
- You develop a strategy or are involved in its development?
- Would you like to understand what customers need next?
- You want to develop effective solution, communication, marketing, and sales and concepts?
The solution for developing a customer-centric strategy.
Benefits
With our method, you directly develop a strategy based on customer research.
Uncover hidden potential
Through our method, you will be able to bring to light how people want to improve their lives and how they struggle to achieve progress. This knowledge represents an intangible asset.
Leverage the mindset of thought leaders
Through applying the Jobs to Be Done way of thinking propagated by innovation pioneer Clayton Christensen, you will put people's desire for progress at the center of your company.
Use the results in the Value Proposition Canvas
No translation of the results into the popular methods by Strategyzer. Just keep using them in the Value Proposition and in the Business Model Canvas.
Instantly generate ideas for better solutions and marketing
You will receive a structured list of the factors that play a role in making progress. You will use this data to "program" a canvas that you will use to generate ideas for your solution and marketing strategy.
Get results in no time
With our backward designed method, you will generate ideas for market development in just one week after the research start instead of months.
Boost your customer IQ
Knowing what progress customers are seeking is an asset that gives you short-term benefits. The focus on the higher-level customer job* also offers you a north star that guides your organization in the long term.

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Learn more
How it works
- We use 12 elements to create data that will help us understand the human need for progress.
- Our method is based on the Jobs to Be Done principles.
- Customer research gets directly implemented into solution, marketing and sales concepts.
Options & Pricing
Participate, outsource or design for your needs.
Learn & Research and Hire & Results will get you at least 25 addressable customer jobs and 250 elements of the progress cycle.
Kunden systematisch verstehen
Erlerne Customer Progress Design mit Hilfe eines E-Learning-Kurses-
Kompletter 5-stufiger Prozess
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Erklär-Videos, Beispiele und Zusatzmaterialien
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Interview- und Projekt-Vorlagen, Arbeitshilfen
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Übungen und Quizze
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Teilnahmezertifikat
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Optionales Coaching
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Länge: 8:45 Stunden
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100% remote
unipro starter Interview
Conduct a client interview and the structured evaluation with a coach.
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Brief introduction to our interview and evaluation method
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Conducting a 45-minute interview as a co-interviewer
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Joint evaluation on The Wheel of Progress Canvas
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Customer Progress Design Essentials handbook (PDF)
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Access The Wheel of Progress Interview Mural template
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Up to 3 team members
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100% remote
Learn & Research
Learn the customer research process and conduct a project jointly with us.
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Hands-on Customer Progress Design workshop
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Up to 5 team members
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Use of the project template for own project
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Customer research with consumers
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6 customer interviews
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Analysis and aggregation of all interviews
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Evaluation of customer jobs
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Active participation in conducting and evaluating interviews
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Initial ideation of value propositions and marketing strategy
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100% remote
Hire & Results
Determine jointly with us the scope of the customer research project and let it be carried out by experts.
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Customer research with consumers
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6 customer interviews
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Analysis and aggregation of all interviews
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Evaluation of customer jobs
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Initial ideation of value propositions and marketing strategy
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Carried out by two Customer Progress Designers
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Additional interview packs available
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100% remote
Customized
Set the scope and course of your project according to your organization's requirements.
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Individual project design
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Flexible number of interviews
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Flexible involvement
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Individual evaluation criteria
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Project led by the method author or a master facilitator
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Individualized study report
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Remote, in-house or mix of both
Limited availability of offers. Fees due upon acceptance of offer. All steps can be performed in a virtual environment, as well as in a face-to-face event (for an additional fee). You work for a consulting firm or agency and are interested in using our method? Please contact us: Agency inquiries
Freebie: 10 questions you should ask in customer interviews
Complete form and download PDF.
Reviews
Voices of our customers










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Find out everything you need to know about The Wheel of Progress and unipro solutions in our blog.

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