Customer-centric strategy development

We have applied Jobs to Be Done theory and unipro solutions' Customer Progress Design methodology to better align our product development process with the needs of end customers. We develop our products with a focus on sustainability and the circular economy (C2C), and through the methods we applied, we learned what our customers want to achieve and how we can help them achieve it. The key here was to strictly separate the customer "jobs to be done" from the solution. We identified and prioritized the most important customer jobs to develop products with maximum value. This approach has taken us a big step forward in becoming an even more customer-centric company that offers innovative and sustainable solutions.

The structured customer research process based on The Wheel of Progress accelerates the time to turn the input from customers into actionable insights to improve the customer journey.

Our client expected Safari Consulting to provide recommendations for more effective marketing messages. With the Customer Progress Design method we achieved this goal systematically, customer-centered and fast. Along the way, we were able to deliver approaches for new strategies.

We learned about the Customer Progress Design method as a systematic approach to developing a customer-centric strategy. We have been able to experience how this method can be used to effectively experience and map the reality of customers' lives. We can use these insights to develop product, marketing and sales concepts that bring real added value to our customers.

Customer Progress Design allows the essential aspects of market research to be translated into a target-oriented and user-friendly concept. In addition, it ensures that the insights gained are used consistently and sensibly to align all levels of objectives of a customer-oriented company, from the mission to operational planning. "

Using the Jobs to Be Done approach has provided us the insights we needed to focus our strategic measures where the benefits for our customers and our company are greatest.

As a digital agency, DUMBO uses "The Wheel of Progress" to structure interviews and identify "Jobs-to-be-done". This way, we enrich our design process with a mental model that helps us gain qualitative insights repetitively and reliably without losing flexibility.

The jobs-to-be-done theory helps us to understand our customers better and to improve our products in a customer-centric way. In particular, the "Wheel of Progress" offers companies the opportunity to change their perspective. The Jobs theory approach holds great potential for companies.

I don't know of any method that can get me faster to crucial customer insights.