SuperPower your future

After years of developing, applying and teaching our strategy alignment process to organizations internationally, we have enough experience and confidence to extend it to anyone. We know how much generalists in organizations struggle and want to give them a process that helps to achieve outstanding results, unify their organization and gain respect from leaders and peers.

This is feedback from a recent customer.

Working with the unipro solutions team on a jobs-to-be-done training and research project for Customer Progress Design gave our team clarity on how to get to the heart of what matters for our customers, and an opportunity to apply the methodology internally as well. In the span of one research and training project, we identified opportunities to expand Customer Progress Design methodology to additional customer-facing projects and for employee experience insights. While we uncovered and addressed customer’s unmet needs, the even more exciting part is having uncovered ways to go deeper with product, marketing, sales, service delivery, customer insights, and employee experience strategy and priorities for our company, connecting to objectives important to our stakeholders. 

As Director of Customer Experience Design and Strategy, I was thrilled that unipro helped us accomplish several things: 

• We showed our team the power of interviews to get customers to tell us about their lives, showing us real, unmet needs other data doesn’t contextualize. It gives us ideas for immediate improvements, but also long-term solutions we can pursue to help real people in their unique lives. 

• The research helped us amplify and humanize deeper patterns in outcome-based customer personas, giving us a new lens. 

• We involved a diverse, cross-functional team, helping us bring unique perspectives and focus on the customer problems and opportunities to solve, jointly ideating solutions. 

• This project and research naturally leads to an opportunity roadmap, that evolves and grows with phases in the customer journey as their needs evolve, but addressing 12 variables in the customer journey, spotting patterns in each phase. 

• The beauty of the Customer Progress Design canvas: we cleaned and processed the interview data in near real time, minimizing post-interview processing work. 

• Our process involved practical tools the team can use at any time in the future, like the canvas, end-to-end whiteboard template as an artifact, interview cards, evaluation matrix, and the ideation canvas, making this easily repeatable and transparent. 

• And the best part…we introduced jobs-to-be-done concepts to stakeholders who were previously unfamiliar and within a few hours of background training they were equipped to participate in interviews, taking lead within a few sessions. 

We could provide a long list of really cool things you can benefit from, from providing a JTBD-based outcomes-oriented process, to a suite of unique tools, like The Wheel of Progress, a tool for identifying the most valuable customer jobs, and a transition canvas that helps to appy the gathered data and turns them into ideas. To our knowledge, we provide the only methodology that helps to gather data specifically for the four phases of the customer journey, thus making them actionable.

Jobs to be done-based and customer-centric strategy development method. Its name symbolizes its customer-centeredness: designing for progress.

In order to get the most out of the program and to meet certification conditions, you are required to meet all learning objectives.

If you miss a session, you will be required to view the recording. Parts of the program that require practicing skills, like customer interviewing, listening and workshop moderation are mandatory.

We will decide on a case-by-case basis if the certification requirements are met.