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I am incredibly proud to be one of the authors and to appear in the same book as the thought leaders of the Customer Experience (CX). Thanks to Karl Sharicz (CX-PRO, EdM) for your oustanding effort putting it together and your vision for the book! 📘 Book Summary “CX-PRO – Beyond the Basics” by Karl

Mainz and Helsinki, August 19, 2024 Unlocking true digital transformation success In digital transformation, it’s easy to get caught up in the technical complexities. Businesses often focus on implementing the latest technologies to reduce costs and boost efficiency. However, this approach can be too narrow, potentially overlooking the true drivers of success: the people involved,

Meetup on 19. Sept. 2023 How do you generate data on which to base reliable product and marketing decisions? What data do I need and how can I generate this data quickly and easily? When we developed The Wheel of Progress 4 years ago, we had no idea how much it would help answer these

In search of better explanation models why people resort to new types of products (e.g. innovations), I learned about the Jobs to Be Done (JTBD) theory in 2016. I was immediately intreagued because it offered a completely different perspective on understanding customer needs: No more pigeonhole thinking, as with personas and target group segmentation, no

Auf der Suche nach besseren Erklärungen, warum Menschen zu neuartigen Produkten (z. B. Innovationen) greifen, lernte ich im Jahre 2016 zu ersten mal die Jobs to Be Done (JTBD)-Theorie kennen. Sie begeisterte mich sofort, weil sie einen gänzlich anderen Denkansatz bot, als derjenige, der bis dahin als etabliert galt: Kein Schubladendenken, wie bei Personas und