Knowledge gaps, strategy, customer understanding
Eckhart recently was part of a group of 9 global experts on innovation that provided content to ZERO IN ACADEMY’s online course. The course content focuses on building a brand customers crave and a company people are passionate to work for. In his module Eckhart examines the need to understand why customers purchase products and services […]
Getting to know your customers Read More »
In this webinar, we will show you how to build a customer-centric strategy. Using a “finding elderly care” case you will experience a simple method, based on the breakthrough Jobs to Be Done theory. Duration: 1 hour 4 minutes. Originally presented as a live educational webcast.
Showcase: Customer Centric Strategy Development Read More »
Customer researchers have an enormously responsible job. They play a key role in creating product strategy and thus have a significant impact on an organization’s success. However, being in a customer research position can be a tough job according to our study. During our session we reported back about common for people in this function.
Getting the most out of the customer research discipline Read More »
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