Most organisations don't support their customers' desire for progress.
Progress is what customers care about. Not features. Not brands. Not channels. They want to move from a situation that frustrates them to one that's better. Yet most organisations look at customers through a lens of self-orientation — product-centric, marketing-centric, sales-centric — never truly holistic.
Departments optimise for their own goals, with their own data, their own interpretation of "the customer." The result? Competing priorities, misaligned roadmaps, and decisions based on opinion rather than evidence.
We founded unipro solutions around a different paradigm: how do we help customers make progress? When this becomes the organising principle, every team — product, marketing, sales, service — can finally align around a single source of truth.
That's not just better research. That's a better way to run an organisation.
Built by practitioners,
not theorists.
Eckhart is one of Europe's leading voices in Jobs to Be Done and customer progress thinking. He pioneered The Wheel of Progress® framework and the Customer Progress Design® method — both now used by organisations across industries to move beyond surface-level customer understanding.
Before founding unipro solutions, Eckhart served as Curriculum Architect for Marketing Excellence at Microsoft Corporation. He has lectured at RheinMain University and Michigan State University, served as subject matter expert for the German edition of Clayton Christensen's Competing Against Luck, and is a contributing author of CX-PRO — Beyond the Basics.
He is a frequent podcast guest (Bain Customer Confidential, The Intuitive Customer, CX GoalKeeper), a judge of the International Customer Experience Excellence Awards, and Co-Chair of Education & Learning at XMGC. Together with Mikko, Eckhart developed the first Customer Intelligence Brain — a living knowledge graph that makes customer understanding queryable, traceable, and compounding.
Mikko brings a rare combination of financial discipline, entrepreneurial instinct, and technology vision. As former CEO of Stattys, he pioneered visual tools that simplified business strategy for teams worldwide.
With a Master of Science in Business Administration and Accounting, Mikko's career spans finance, business transformation, and innovation. At unipro solutions, he leads the development of AI-powered intelligence systems — turning the structured customer knowledge that Eckhart's methods produce into a living, queryable asset that compounds in value over time.
His focus: making customer intelligence not just insightful, but operational. Together with Eckhart, he developed the first Customer Intelligence Brain — bringing structured customer knowledge to life as a queryable, compounding asset.
Principles that shape
everything we build.
Progress, Not Products
Companies don't win by building features. They win by helping customers make progress. This shift in perspective — from what we sell to what customers need to achieve — changes strategy, messaging, design, and service.
Evidence Over Opinion
Gut feelings don't survive the boardroom. Every claim we make — and every claim our systems produce — traces back to structured evidence and real customer voices. No hand-waving. No hallucination.
Compounding Intelligence
Most research is disposable — a report that sits on a shelf. We build systems where every interview, every insight, every feedback loop adds to a growing knowledge graph. Your understanding deepens with every interaction.
From framework to
intelligence platform.
We begin by understanding
your world.
Your desired outcomes. Your pains. Your constraints. We practice what we preach — deep listening comes first.
