Contributing Author: ๐ง๐ต๐ฒ ๐๐ผ๐๐ฟ๐ป๐ฒ๐-๐๐ถ๐ฟ๐๐ ๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ โ ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น๐ถ๐๐ถ๐ป๐ด ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ผ๐๐ฟ๐ป๐ฒ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐.
Eckhart contributed as one of six practitioners to the new CXM Academy industry report. My contribution focused on a few recurring patterns I see in client work:– Organizations often think they have a journey problem, but the real issue is a lack of understanding of how customers actually try to make progress– Decisions are made […]