Customer Progress Design - Strategy Design for Realizing the Desire for Progress
Learn about Customer Progress Design (CPD), an integrated method for identifying and conceiving market opportunities. Based on the Jobs to Be Done theory, CPD puts the human desire for progress at the center of your market development strategy. This method joins qualitative customer research and the design of value propositions, marketing and buying solutions. The focus on 12 variables that characterize the effort to advance, makes CPD a targeted and efficient approach.
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